Latest blog posts

• Why I bought my last newspaper this weekend

  Media groups came to existence in a time where there was scarcity of information. However at this point we live in a time of abundance of information: all kinds of information sources are screaming for our attention. The added value of the news industry moves from content creation to content aggregation and curation. Right there media groups are getting unexpected competition from app makers – such as Flipboard – who offer a superior experience and relevant and personalized information.
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• What you can learn from the online gaming industry

  The process of continuous real-time measurement and improvement is really mastered by the internet industry. Could other industries learn from this? Could we develop cars or food or education or insurance or any other products or services that are improved on a daily basis?
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About

While digital strategy is often limited to communication strategy and underrepresented in companies, Buckminster sees digital strategy as a business driver that needs senior management's attention.By bringing in a digital expert's view and the voice of the empowered consumer, Buckminster challenges existing business concepts and offers new and inspiring business ideas to create customer value and ultimately top and bottom line results.
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