Barcelona hosts the 2010 Interact congress of which Duval Guillaume is a sponsor.
The most interesting speech I heared today was about the Consumer Commerce Barometer. This is a global research project of IAB Europe, TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase.
The result of this research is the website http://www.consumerbarometer.eu/ which features a searchable database with data from 27 countries, over 30 verticals, over 40 questions about the purchase cycle, gender and age groups. I haven’t played with it yet, but at first sight this is a very valuable source of information on consumer behavior.
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