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Author Archives: Johan van Mol
Why I bought my last newspaper this weekend
Tagged app, flipboard, information overload, media, newspaperMedia groups came to existence in a time where there was scarcity of information. However at this point we live in a time of abundance of information: all kinds of information sources are screaming for our attention. The added value of the news industry moves from content creation to content aggregation and curation. Right there media groups are getting unexpected competition from app makers – such as Flipboard – who offer a superior experience and relevant and personalized information.
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What you can learn from the online gaming industry
Tagged A/B testing, funnel, gaming, improvement, measurement, real-time, WoogaThe process of continuous real-time measurement and improvement is really mastered by the internet industry. Could other industries learn from this? Could we develop cars or food or education or insurance or any other products or services that are improved on a daily basis?
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Why one-to-one communication in digital is so hard for large companies
TaggedI just realized why one-to-one communication in digital is so hard for large companies.
In real life a sales person talks to a customer directly. In digital the whole company governs the conversation with the customer.
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The digital boomerang, hitting the Egytian regime back in the face
Tagged empowered customer, empowerment, politics, social mediaThe military designed internet technology to stay up in times of turmoil and companies have spread it throughout the world to create economic value. But the digital boomerang is hitting them back in the face. The power to communicate and to do business globally fell into the hands of individuals. This led to economic empowerment in the West and political empowerment in the Middle-East.
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Simplicity is the new black
Tagged interface, simplicity, user experienceGeeks love to solve problems. That’s why they create highly complicated stuff. But if companies want their technology to be adopted by the masses, they should focus on simplicity.
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