Category Archives: advertising

Consumer Commerce Barometer launched on Interact 2010

June 2, 2010 | Johan van Mol | | Leave a comment
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The Consumer Commerce Barometer is a global research project to quantify the role of online in the consumer journey from research to purchase. http://www.consumerbarometer.eu/ features a searchable database with this data.
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Content marketing governance – how to organize for online content marketing and conversations

May 10, 2010 | Johan van Mol | | Leave a comment
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Companies realize that they need to think in terms of continuous valuable content creation and publishing instead of campaign bursts, but don’t know how to set up their organization for content marketing. Duval Guillaume Modem started with explorative research on this subject.
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Organizing an integrated advertising project team

January 31, 2010 | Johan van Mol | | Leave a comment
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The agency world is struggling with the integration of digital into traditional agencies. I see 4 stages in organizing integrated advertising projects.
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Study: Americans reject tailored advertising

October 5, 2009 | Johan van Mol | | Leave a comment
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Marketers assume that people want tailored ads and concerns about privacy are attributed to older people. A recent study proves the opposite. The important question is why people don’t want behavioral targeting.
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