Comments for buckminster http://www.buckminster.be Strategy consulting for the digital age Mon, 11 Apr 2011 17:27:29 +0000 hourly 1 http://wordpress.org/?v=3.0.2 Comment on Why one-to-one communication in digital is so hard for large companies by james mennekens http://www.buckminster.be/2011/uncategorized/why-one-to-one-communication-in-digital-is-so-hard-for-large-companies/comment-page-1/#comment-1460 james mennekens Mon, 11 Apr 2011 17:27:29 +0000 http://www.buckminster.be/?p=781#comment-1460 i think you are completely right and on top of this we would also save on HCounts. James<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('1460','james mennekens'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('1460','james mennekens','i think you are completely right and on top of this we would also save on HCounts.\r\nJames'); return false;">Quote</a></div> i think you are completely right and on top of this we would also save on HCounts.
James
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]]> Comment on Simplicity is the new black by Raphael Thys http://www.buckminster.be/2011/thoughts/simplicity-is-the-new-black/comment-page-1/#comment-1055 Raphael Thys Tue, 18 Jan 2011 16:22:19 +0000 http://www.buckminster.be/?p=718#comment-1055 @fabian – Fabian,

I would say that most people don’t care about how it works at the moment it does and they have to spend the less time as possible caring about it.

A geek product will never please a mass market as such.
A well designed product will please geeks and the mass market. Apple is indeed, the perfect example for that.

The tech history has a small exception Windows vs Apple… but we know why this happened.

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]]> Comment on Simplicity is the new black by Raphael Thys http://www.buckminster.be/2011/thoughts/simplicity-is-the-new-black/comment-page-1/#comment-1053 Raphael Thys Tue, 18 Jan 2011 16:16:39 +0000 http://www.buckminster.be/?p=718#comment-1053 Their is something beating free: convenient! indeed...<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('1053','Raphael Thys'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('1053','Raphael Thys','Their is something beating free: convenient! \r\nindeed...'); return false;">Quote</a></div> Their is something beating free: convenient!
indeed…
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]]> Comment on Simplicity is the new black by fabian http://www.buckminster.be/2011/thoughts/simplicity-is-the-new-black/comment-page-1/#comment-1052 fabian Tue, 18 Jan 2011 14:44:30 +0000 http://www.buckminster.be/?p=718#comment-1052 Another video illustrating it: <a href="http://www.youtube.com/watch?v=W8ak8VXIi8I" rel="nofollow">http://www.youtube.com/watch?v=W8ak8VXIi8I</a> Now, ask yourself: who's your audience: Penny or the 4 geeks? That's one of the problems of Google: they targeted early adopters (aka geeks) and have difficulties addressing mass markets now. Android needs interface layers from Samsung, Sony Ericsson... for instance! Great point, Johan!<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('1052','fabian'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('1052','fabian','Another video illustrating it: <a href=\"http:\/\/www.youtube.com\/watch?v=W8ak8VXIi8I\" rel=\"nofollow\">http:\/\/www.youtube.com\/watch?v=W8ak8VXIi8I<\/a>\r\n\r\nNow, ask yourself: who\'s your audience: Penny or the 4 geeks? That\'s one of the problems of Google: they targeted early adopters (aka geeks) and have difficulties addressing mass markets now. Android needs interface layers from Samsung, Sony Ericsson... for instance!\r\n\r\nGreat point, Johan!'); return false;">Quote</a></div> Another video illustrating it: http://www.youtube.com/watch?v=W8ak8VXIi8I

Now, ask yourself: who’s your audience: Penny or the 4 geeks? That’s one of the problems of Google: they targeted early adopters (aka geeks) and have difficulties addressing mass markets now. Android needs interface layers from Samsung, Sony Ericsson… for instance!

Great point, Johan!

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]]> Comment on Turning tomorrow’s market into business by Business Model Innovation | DiCoDE-thebook.com http://www.buckminster.be/2010/business/doing-business-in-tomorrows-market/comment-page-1/#comment-748 Business Model Innovation | DiCoDE-thebook.com Tue, 26 Oct 2010 11:04:33 +0000 http://www.buckminster.be/?p=524#comment-748 [...] a few weeks ago in Antwerpen. I was intrigued by his Buckminster project and very excited by his “Turning tomorrow’s market into business” blog post. He describes perfectly why technology enabled a cultural post-industrial shift in the [...]
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]]> Comment on Influencing the customer journey by gravity by User Experience, Usability and Design links for October 5th | BlobFisk.com http://www.buckminster.be/2010/thoughts/influencing-the-customer-journey-by-gravity/comment-page-1/#comment-701 User Experience, Usability and Design links for October 5th | BlobFisk.com Tue, 05 Oct 2010 18:09:29 +0000 http://www.buckminster.be/?p=283#comment-701 [...] Influencing the customer journey by gravity | buckminsterWhenever a customer buys something, he will go through a process from need to purchase. In this process a customer will get in touch with different brands on different media and at different times. Every occasion where a customer gets in touch with a brand, we call a “touch point”. And the path along all touch points, we call the “customer journey”. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('701','User Experience, Usability and Design links for October 5th | BlobFisk.com'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('701','User Experience, Usability and Design links for October 5th | BlobFisk.com','[...] Influencing the customer journey by gravity | buckminsterWhenever a customer buys something, he will go through a process from need to purchase. In this process a customer will get in touch with different brands on different media and at different times. Every occasion where a customer gets in touch with a brand, we call a “touch point”. And the path along all touch points, we call the “customer journey”. [...]'); return false;">Quote</a></div> [...] Influencing the customer journey by gravity | buckminsterWhenever a customer buys something, he will go through a process from need to purchase. In this process a customer will get in touch with different brands on different media and at different times. Every occasion where a customer gets in touch with a brand, we call a “touch point”. And the path along all touch points, we call the “customer journey”. [...]
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]]> Comment on Influencing the customer journey by gravity by Tweets that mention Influencing the customer journey by gravity | buckminster -- Topsy.com http://www.buckminster.be/2010/thoughts/influencing-the-customer-journey-by-gravity/comment-page-1/#comment-696 Tweets that mention Influencing the customer journey by gravity | buckminster -- Topsy.com Mon, 04 Oct 2010 11:19:53 +0000 http://www.buckminster.be/?p=283#comment-696 [...] This post was mentioned on Twitter by Rod Farmer and Gianluca Brugnoli, servicedesigntools. servicedesigntools said: influencing the customer journey by gravity (a not-linear representation) http://tinyurl.com/2eqmxpo [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('696','Tweets that mention Influencing the customer journey by gravity | buckminster -- Topsy.com'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('696','Tweets that mention Influencing the customer journey by gravity | buckminster -- Topsy.com','[...] This post was mentioned on Twitter by Rod Farmer and Gianluca Brugnoli, servicedesigntools. servicedesigntools said: influencing the customer journey by gravity (a not-linear representation) http:\/\/tinyurl.com\/2eqmxpo [...]'); return false;">Quote</a></div> [...] This post was mentioned on Twitter by Rod Farmer and Gianluca Brugnoli, servicedesigntools. servicedesigntools said: influencing the customer journey by gravity (a not-linear representation) http://tinyurl.com/2eqmxpo [...]
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]]> Comment on Turning tomorrow’s market into business by Johan van Mol http://www.buckminster.be/2010/business/doing-business-in-tomorrows-market/comment-page-1/#comment-693 Johan van Mol Sat, 02 Oct 2010 15:35:20 +0000 http://www.buckminster.be/?p=524#comment-693 I won't focus on any specific technology. Customer value is created by a mix of elements: user experience, technology, processes, organization structure, revenue model, etc. I will approach each case in a holistic way.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('693','Johan van Mol'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('693','Johan van Mol','I won\'t focus on any specific technology. Customer value is created by a mix of elements: user experience, technology, processes, organization structure, revenue model, etc. I will approach each case in a holistic way.'); return false;">Quote</a></div> I won’t focus on any specific technology. Customer value is created by a mix of elements: user experience, technology, processes, organization structure, revenue model, etc. I will approach each case in a holistic way.
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]]> Comment on Turning tomorrow’s market into business by Pieter Goyens http://www.buckminster.be/2010/business/doing-business-in-tomorrows-market/comment-page-1/#comment-692 Pieter Goyens Sat, 02 Oct 2010 15:10:44 +0000 http://www.buckminster.be/?p=524#comment-692 I love the way you take to the innovation hot-seat, Johan.

One of the positive elements of the global recession has been that companies now fully realize the scope and need for innovative solutions. So, let’s protect the unconventional thinkers — but very often it’s so difficult to find a way to make things happen!

What (new) marketing techniques are you looking to experiment with over the next months? Social, mobile, gaming, search.

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]]> Comment on Layout, the challenge for web publishers and CMS builders by Johan van Mol http://www.buckminster.be/2010/thoughts/layout-the-challenge-for-web-publishers-and-cms-builders/comment-page-1/#comment-636 Johan van Mol Thu, 26 Aug 2010 07:22:49 +0000 http://www.buckminster.be/?p=466#comment-636 Yep. I like the full magazine overview, it gives a reader the same kind of visual cues as flipping through pages.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('636','Johan van Mol'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('636','Johan van Mol','Yep. I like the full magazine overview, it gives a reader the same kind of visual cues as flipping through pages.'); return false;">Quote</a></div> Yep. I like the full magazine overview, it gives a reader the same kind of visual cues as flipping through pages.
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